Dior and Nike unveiled their collaborative Air Jordan 1 at the Dior pre-fall 2020 show in Miami tonight. Coinciding with the 35th anniversary of the Air Jordan, the limited-edition Air Jordan 1 High OG underscores the timeless appeal of the sneaker and the style of Maison Dior.
“Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation,” says Martin Lotti, Jordan Brand VP of Design. “Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands’ rich iconography and draw inspiration from our heritage.”
Prior to the official debut, Travis Scott gave us a preview of Dior’s Air Jordan 1 via his Instagram Story. Designed using the same principles as a luxury bag, Kim Jones’ goal was to make “the most luxurious Air Jordan 1 ever.” The special AJ1 is made entirely in Italy featuring a mixture of white and Dior Gray leather, with an Oblique monogrammed Swoosh (similar in style to the graphic featured on the fashion house’s popular B23 high-top sneaker) and hand-painted edges. “Air Dior” has also been applied to Jordan’s familiar Wings logo. Lastly, the 1s are finished with a translucent outsole below.
It’s being reported that since the Air Jordan 1 was designed in 1985, Dior and Nike have only made 8,500 pairs of the collaborative high-top; there’s also 4,700 low-tops.
Air Jordan 1 High OG Dior release date:
The limited-edition Air Jordan 1 High OG Dior sneaker will be available globally in April 2020, with pre-sales available in select Dior stores now.
Air Jordan 1 High OG Dior price:
The upcoming Air Jordan 1 High OG Dior 1 will retail for €1,800. This is in line with pre-announcement rumors that the sneaker would cost upwards of $2,000, making this release one of the most expensive Air Jordans at retail of all time.
Where to buy the Air Jordan 1 High OG Dior:
We will update this story with store locations and or online drop information once available.
For more check out our story on how Kim Jones has harnessed the power of collaboration in order to transform Dior.
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