Dior and Jordan Brand are scheduled to release their long-awaited Air Dior collaboration today in select boutiques, following an online pre-drop. Unfortunately for stateside buyers, the capsule will no longer be available at physical locations in the US due to rising COVID-19 cases.
“Indeed, the safety and well-being of our clients and employees are at the heart of all our thoughts and actions. We apologize for any disappointment this may cause,” Dior said in a statement. It remains to be seen if the physical release will be rescheduled.
Why is the Dior x Nike Air Jordan 1 release so significant
Dior and Jordan Brand unveiled their collaborative Air Jordan 1 at the Dior pre-fall 2020 show in Miami. Prior to the official debut, Travis Scott gave us a preview of Dior’s Air Jordan 1 via his Instagram Story. Since then, we’ve been treated to images of a low top version of the same shoe, as well as release information that has been drip-fed to us by a mixture of Jordan Brand and Dior, as well as a handful of notorious leak accounts.
Coinciding with the 35th anniversary of the Air Jordan, the limited-edition Air Jordan 1 High OG underscores the timeless appeal of the sneaker and the style of Maison Dior. Designed using the same principles as a luxury bag, Kim Jones’ goal was to make “the most luxurious Air Jordan 1 ever.”
The special AJ1 is made entirely in Italy featuring a mixture of white and Dior Gray leather, with an Oblique monogrammed Swoosh (similar in style to the graphic featured on the fashion house’s popular B23 high-top sneaker) and hand-painted edges. “Air Dior” has also been applied to Jordan’s familiar Wings logo. Lastly, the 1s are finished with a translucent outsole below.
“Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation,” said Martin Lotti, Jordan Brand VP of Design. “Our partnership with Maison Dior will offer a new look into the style of basketball and blend high-end streetwear with luxury fashion. We will pay homage to both brands’ rich iconography and draw inspiration from our heritage.”
It’s being reported that since the Air Jordan 1 was designed in 1985, Dior and Jordan Brand have only made 8,500 pairs of the collaborative high-top; there’s also 4,700 low-tops. Images shared to @solebyjc’s Instagram story (which has since expired) show that each pair is individually numbered on the ankle lining, seemingly confirming reports of 8,500 high-top pairs.
Air Jordan 1 Dior release date:
The limited-edition Air Jordan 1 Dior is available online as part of a pre-drop on June 25, with the in-store pick-up for select clients expected to follow on July 8 at select Dior pop-ups and pop-in stores.
Air Jordan 1 Dior price:
The upcoming Air Jordan 1 Dior High will retail for €1,900. This is in line with pre-announcement rumors that the sneaker would cost upwards of $2,000, making this release one of the most expensive Air Jordans at retail of all time. The Low variant will be available for €1,700.
Where to buy the Air Jordan 1 Dior:
The Air Jordan 1 Dior will be available exclusively in select Dior pop-ups and pop-in stores. A pre-release opportunity was surprise-announced on June 25 at 1pm CET via the link below.
For more check out our story on how Kim Jones has harnessed the power of collaboration in order to transform Dior.
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