This article was published on February 2 and updated on February 22

Familiar with Darcel Disappoints? No? You will be soon.

Created by New York-based artist Craig Redman, founder of the renowned design collective Rinzen, Darcel is a cute cyclopean character with enough personality to draw attention from the world's top brands.

Louis Vuitton. Coca Cola. IKEA. adidas. Those are the kind of blue-chip names that any creative director would be gassed to work with.

Darcel has been there and done it. Now, his 10,000 digitally-created clones are off to the metaverse to be minted, with pre-sale beginning March 4 for .1ETH, with public sale beginning the day after.

As the Dour Darcels NFT site makes clear, the project is community-first and creative-conscious.

As he explained to Highsnobiety, Redman has big plans for his little friend.

How long have you been observing NFTs and crypto? As an artist, how do you feel about the relationship between art and NFTs as a medium?

Like a lot of people, I started getting into NFTs during the dark days of the pandemic, there wasn't much else to do so I dug deep into them and web3. web3 really appeals to me: the idea of the internet being community-driven rather than governed by centralized entities is pretty compelling.

As an artist who operates mostly in the digital realm, I also like the mental shift that NFTs create, that just because the work is made with pixels and lives on the internet doesn't mean it should be valued any differently from other forms of art.

I also like the directness of assigning an ETH value to an NFT, unlike the smoke and mirrors approach in the art world, for example. Everything in web3 is right there, out in the open for the community to see.

What got you to put Darcel on the blockchain?

I've inadvertently been creating PFPs for years — people already use Darcel as their avatars — so it was a natural shift. There is a simplicity to the character but also a lot of personality, so it seemed like a logical progression for Darcel.

These previous PFPs were made individually; with Dour Darcels, I love the idea of building a whole new world that uses coding to create a DD family.

There are 220+ traits and the combinations that have come out of the coding have been incredible to see, so many different personalities and looks have emerged that I would never have thought of myself.

You mention that Dour Darcels is poised to be an enduring brand. Is the project going to remain in the metaverse, so to speak? What's the long-term vision?

I have been working on Darcel projects for 14 years, so he's endured for a while already! It's given me the experience to push Dour Darcels even further. I think coming into the space with an established character gives me a unique point of view.

Darcel’s background, with all the projects and collaborations he’s worked on over the years, has prepared me for what comes after minting. I think a healthy mix of metaverse and IRL utilities is important and there are literally endless possibilities for what we can do — from clothing collections to brand collaborations all the way up to an animated series, let's see what happens as it unfolds.

All good NFT projects have a strong community base, which you mention on the site. What does the Dour Darcels community look like and how're you looking to cultivate it?

It starts with the community we're building through Discord and Twitter and expands from there. I want the community to build Dour Darcels into whatever everyone wants it to be.

I’m here to put out high-quality art and guide the direction and utilities as a starting point, then we can build and decide as a community from there.

To be honest, after working on Darcel by myself for so many years it feels great being part of an enthusiastic group of people. Together we can build much bigger and better than I ever could alone.

What To Read Next

  • Image on Highsnobiety

    Puts Some Respect On Justin Bieber's Puffer Game

    Style
  • Image on Highsnobiety

    Justin Bieber Can't Quit His Luxury Fave

    Style
  • Image on Highsnobiety

    The Biebers Face Off in a Battle of Bizarre Sunglasses

    Style
  • Image on Highsnobiety

    Calvin Klein x Palace Has Willem Dafoe's Co-Sign (Seriously)

    Culture
  • Image on Highsnobiety

    Is the Ledger Stax Web3’s iPod Moment?

    Culture
  • Image on Highsnobiety

    Nicole McLaughlin's Putting Pockets on Reeboks

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.