Highsnobiety
Double Tap to Zoom

What does Swarovski-flavored juice taste like? Only Erewhon, the most famous (infamous?) grocery store in California, knows. But, if you'd like a hint, it's apparently “subtly sweet, and delightfully refreshing.”

In line with the special sips it’s sauced up for celebrities and brands aplenty, Erewhon has created a bespoke Swarovski juice that’s limited to only 2,400 bottles. In return, Swarovski embellished Erewhon’s cotton tote bag with its signature crystals. Even for Erewhon, that's pretty luxurious.

“Finding what feels good was my guiding principle when designing this tote,” said Giovanna Engelbert, Swarovski Global Creative Director. “Yellow is the ultimate mood-boosting shade and, by incorporating crystallized logos on the exterior, we were able to find the perfect balance between extravagance and utility.”

Extravagance and utility, indeed. 

When a single strawberry can set you back around $20, shopping at Erewhon’s grocery stores is already an extravagance.

Your Highsnobiety privacy settings have blocked this Instagram post.

But adding Swarovski crystals to the mix certainly adds a new dimension of grandeur. 

Erewhon’s cotton tote bag already costs a bill but now it’s a bonafide luxury bag, with a facade of glistening crystals that's elevated its retail price to $290. It'll be available from a Swarovski pop-up store (found at 6400 Hollywood Boulevard in LA from October 29 to November 3), while the juice is dropping at Erewhon stores from October 29.

What other supermarket has the cultural pull necessary to execute this kind of crossover indulgence?

Beyond being a place to buy fancy smoothies and kale chips, Erewhon has become a status symbol unto itself. And it only becomes even more status-y with every drink made in collaboration with Travis Scott and Hailey Bieber and every piece of clothing created with makers like French boutique Merci and Balenciaga. Plus, its tote bags have become a semi-subtle shorthand for monied good taste.

Your Highsnobiety privacy settings have blocked this Instagram post.

At any other grocery store, a Swarovski crystal tote might look a tad out of place. At Erewhon, it's just another everyday luxury.

Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit the HS Style Guide for recs on all things fashion, footwear, and beauty.

We Recommend
  • Brown Suede Makes New Balance’s Chunkiest Dad Shoe Look Even Thicker
  • The Coat-Obsessed Menswear Buyer Who Wrote the Book on Rare Outdoor Gear (EXCLUSIVE)
  • Nike's Timeless Air Force 1 Makes an Even Cleaner Skate Shoe
  • These Ray-Ban Have Got Beauty & Brains Covered
  • Of Course Kith Brought Erewhon to New York — But It Comes at a Cost
What To Read Next
  • 7 Oakley Sunglasses Handpicked by Sports Legends
  • Kith's Scary Scaly adidas x Clarks Sneaker Is a Slithering Stunner
  • How Feid Became the Reggaeton Artist for a Generation
  • Even for Erewhon, a Swarovski Crystal Tote Is Pretty Luxurious (EXCLUSIVE)
  • This Semi-Skateable Merrell Stomper Has Serious Bite — and Scales to Prove It
  • When Your Running Gear Works This Well, Every Mile Counts