Brands: Extra Butter, Reebok
Season: Winter 2018
Key Pieces: Workout Plus sneaker, graphic printed T-Shirts and crewneck sweaters
Editor’s Notes: NYC retailer Extra Butter and Reebok have joined forces on a standout “Dear Downtown” capsule paying homage to Downtown Manhattan, which essentially honors the various music and art movements ranging from punk to hip-hop, graffiti to pop art and more during the 80’s which made Downtown Manhattan the epicenter of clashing subcultures.
Highlighting the Reebok Workout Plus composed of distressed black denim and full grain leather with a set of multiple photographic insoles and lace options to allow for true DIY self expression, the collaborative range is rounded out by “Dear Downtown” printed tees and pocket crewnecks that are both garment dyed and feature a photo collage of some of the most influential faces of the downtown “cool” scene of the 1980’s.
With prices ranging from $36 USD to $120 USD, availability begins Saturday, February 24 11 a.m. EST in-store at Extra Butter’s Lower East Side location, and 1 p.m. EST online.
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