Rethinking Workwear Staples as "Memory-Keepers"
In the era where everything old is new again, and vice versa, FOUND is designing "cultural memory-keepers."
Titled "Memory, Motif, Motion," FOUND's Fall/Winter 2025 collection is comprised of modern clothes inspired by the past, sprinkled with American workwear elements and South Asian influences. As the brand's biggest drop to date (available now on FOUND's website), it's also FOUND at its best.
Suede fringe outerwear and canvas work jackets are embroidered with metallic threads and beads, all handmade by Pakistani artisans using centuries-old methods.
Distressed leather layers, aged cowhide pieces, and sherpa-lined fireman jackets reflect the brand's lived-in aesthetic with a similar hands-on touch.
The label also expands its sportswear offering with new crisp nylon track jackets and adorned football jerseys, demonstrative of both founder Faraz Zaidi's love for the game and fashion's ongoing football fixation.
These are exquisite clothes wrapped in stories of time and tradition.
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