Highsnobiety

GOAT has one of the craziest Black Friday activations this year. The resell platform is offering a huge number of rare and sold out sneakers at prices at or below retail. The most high-profile sneaker — a deadstock Nike Air Yeezy 2 “Red October” — was sold for $245 (its original retail price) last night at 11 pm EST.

While that ship has sailed (there was only one pair available) other highlights in the Black Friday sale include a “Solar Red” Nike Air Yeezy 2, an OG adidas YEEZY Boost 750 “Light Grey,” and various high-profile Off-White™ x Nike releases, such as the MoMA Air Force 1.

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Many of the sneakers are reselling for well over $500, and GOAT is giving its users the chance to score some of them for as low as $100. Each user gets a certain number of “entries,” which they can use to enter raffles for a sneaker. Winners will then get to buy a pair in their chosen size for a certified steal.

Head to GOAT’s Black Friday site for more information.

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