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Last week, Gosha Rubchinskiy celebrated the launch of his first-ever fragrance in his hometown of Moscow. KM20, the city’s premier fashion store (and one of the first stores to sell Gosha’s collections) cleared out its space to give Gosha’s young associates the chance to cut loose, drink champagne (followed by a lot of vodka), try out the fragrance, and lose their minds to some cheesy ’90s Russian electro-pop.

This being Moscow, the style on show was pretty next-level. As you’ll see in the above photos, snapped by Ildar Iksanov, the city mixes obscure thrift store finds and quintessential Russian garments with plenty of contemporary labels like Supreme, Vetements and Gosha (of course).

German Larkin was also there, snapping some of the notable guests in the thick of it — including KM20’s owner and founder Olga Karput (#1), Avdotja Alexandrova, founder of the Lumpen modeling agency that does the casting for Gosha’s shows (#5), as well as the man himself (#3).

A few days after the event, none other than Kanye West linked with Rubchinskiy in Moscow — the pair were spotted at an exhibition of iconic Russian Constructivist artist Alexander Rodchenko, which was held at the city’s Multimedia Art Museum.

You can cop Gosha Rubchinskiy’s first-ever fragrance now over at KM20.

For more from Gosha, check out his recently-launched skate brand, PACCBET (pronounced “rassvyet”).

Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin