This coming week at Florence-based menswear trade fair, Pitti Uomo, Russian designer Gosha Rubchinskiy will be showing his latest collection. Ahead of the show, The Financial Times sat down with Rubchinskiy for this new interview.

Check out some snippets from the conversation below.

For his show venue, Rubchinskiy had the pick of Florence’s grand buildings. Instead, he went for a fading example of Italian constructivism. “I wanted something wrong,” Rubchinskiy says of the factory. “I wanted something connected with Russia. I wanted somewhere where I find myself at home.”

“I didn’t want to show again in Paris,” he says. “I wanted to move to a different city, do something different.” He considered Milan, then Pitti extended an invitation. “I had never been to Italy,” he says. “I wanted to go to Florence for the Uffizi gallery. I wanted to see Leonardo and my favourite Botticelli.”

“I never want to be Supreme, I never want to be Palace, I want to be Gosha,” he says. “People say Gosha is the next Raf, Gosha is the next Supreme. No. Gosha is Gosha.”

Rubchinskiy insists that he wants to make clothing that men will buy. Wearability remains key. “If I choose fashion as a medium, I need to sell clothes,” he says. This may seem an oxymoron, but there are countless designers whose interest is conceptual, with no thought of an actual customer.

Make sure to check out the full interview on The Financial Times, and don't miss Gosha's new collaboration with Dover Street Market.

  • Main & Featured Image:Chris Danforth / Highsnobiety.com

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