Days after Netflix announced a price spike for all streaming plans, Hulu informs that it is lowering the cost of its base plan. The ad-supported subscription currently runs $7.99, but it will fall to $5.99 beginning February 26.
While cheaper, the base plan will not see an increase in ad volume. The company's $11.99 “no commercials” plan will then remain at its current price, just like the $12.99 Hulu/Spotify combo subscription.
Hulu with Live TV will jump from $39.99 to $44.99, however, largely due to more channels being offered. Other features for Live TV are being reduced, such as enhanced DVR and expanded multiscreen viewing packages falling from $14.99 to $9.99. The DVR option provides customers with more storage and also allows fast-forwarding through commercials in DVR content.
One questions remains: how will Disney's acquisition of Hulu affect subscription prices? Disney will soon obtain majority ownership over Hulu, all but the deal is yet to be finalized.
Nonetheless, Hulu's new rates begin February 26 for new customers, while existing subscribers will be switched over in the following billing cycle post-February 26.