Highsnobiety
The Hundreds

The Hundreds’ Adam Bomb Squad and Cool Cats are two NFT projects on different tracks that share the same goal: fostering a community of die-hard fans and collectors. To that end, Adam Bomb Squad and Cool Cats are dropping T-shirts, hoodies, and totes exclusive to those holding either respective NFT.

Both Cool Cats and Adam Bomb Squad dropped in summer 2021 and immediately grabbed the NFTs community for very different reasons.

For Cool Cats, its 10,000+ NFTs collection quickly became a ‘blue chip’ project.

Cool Cats not only signed a major deal with top-tier talent agency CAA but promised NFT holders access to play-to-earn game Cooltopia, which would reward participants with Cool Cats' proprietary $MILK token.

However, the token took a nosedive after the launch of Cooltopia.

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Many token holders found Cooltopia's token economics disappointing and expressed dislike of new Cool Cats CEO Chris Hassett, who left the company barely four months after joining in January 2022.

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Despite these hurdles, Cool Cats retains a core fanbase keen on new developments, like its forthcoming partnership with NFT game The Sandbox.

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Meanwhile, Adam Bomb Squad has become one of the most celebrated projects in web3.

As the iconic mascot for The Hundreds, Adam Bomb became an NFT collection of 25,000 ‘bombs’ as part of Adam Bomb Squad's initial minting. The collection has been well received, as early NFT adopters familiar with Bobby Hundreds' streetwear imprint knew the importance of a longstanding company releasing some of its most iconic IP as a PFP collection.

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In line with The Hundreds’ streetwear roots, Adam Bomb Squad has consistently collaborated with powerhouse partners in the web3 space, including Bored Ape Yacht Club, CryptoPunks, Brain Vomit, and Deadfellaz.

Adam Bomb Squad also consistently offers loads of extras for token holders, from physical merch to live events.

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And, after going viral for its ‘God Hates NFTs’ stunt at NFT.NYC, it’s clear ABS is applying its headline-grabbing streetwear marketing tactics to future of NFTs.

Given how big Adam Bomb Squad and Cool Cat's respective communities are, even concise drops like this strengthen elder NFT projects as they band together with token holders during what folks are calling "crypto winter."

The Hundreds x Cool Cats collection drops on August 18 via The Hundreds' web store and official app. Keep tabs on The Hundreds Discord for specific drop details (including the early release for token holders).

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