Highsnobiety

J. Cole is joining team PUMA for a multi-year partnership officially announced today. The sportswear company shared the news with a short film starring their newest brand ambassador.

“Our partnership with Cole is deep-rooted," said Adam Petrick, PUMA's global director of brand and marketing. “Cole’s involved in product creation, marketing campaigns and cultural guidance. He is going to be a key player in many of the things we do at PUMA moving forward and we’re excited to work with him not only on a product level but even more importantly as one of our athletes. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”

Cole, a musician by profession, was regarded as a talented basketball player growing up, so much so that he nearly made it as a walk-on at St. John's University, a Division I men's basketball program. He never showed up after being called back following tryouts, however, as he ultimately decided to focus on music.

Alongside the announcement of J. Cole as brand ambassador, PUMA introduces its new basketball sneaker, the Sky Dreamer, which Cole has been spotted wearing in recent weeks. The shoe is available as of today for $130.

Press play underneath to watch PUMA's short film starring J. Cole.

Your Highsnobiety privacy settings have blocked this YouTube video.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

We Recommend
  • Hajime Sorayama's Draconic PUMAs Really Do Look Lunar
    • Sneakers
  • 15 Best Dutch Clothing Brands Every Highsnobiety Reader Should Know In 2024
    • Style
  • The Best Sneakers of 2024... So Far
    • Sneakers
  • The 15 best J. Cole songs to celebrate the anniversary of “The Come Up”
    • Culture
  • An Exhaustive, A-Z Journey Through Real Rapper Names
    • Culture
What To Read Next
  • Shop Our Favorite Casual Shoes Here
    • Style
  • Alessandro Michele & Valentino Are Official
    • Style
  • Maha's Jade-Equipped adidas Sneakers Are Gems (EXCLUSIVE)
    • Sneakers
  • Thundercat: Bassist, Singer, Gamer, Fashion Designer (EXCLUSIVE)
    • Style
  • Sneakers Keep Catching Flats (Soles, That Is)
    • Sneakers
  • New Balance's 2024 Line-Up Is Hella Stacked!
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.