Highsnobiety
Double Tap to Zoom
Nike
1 / 3

The new Nike Ja 3 basketball sneaker is, in many ways, much like its creator: chaotic, cool, and completely unapologetic.

Visually, this new shoe might be the most out-there from Ja Morant's signature sneaker line. Where the Ja 1 was relatively straightforward and the Ja 2 leaned performance-first with a sleeker profile, the Ja 3 is pure grit. 

The Ja 3’s knit upper is wrapped in TPU overlays that almost look like muscle fibers tensing mid-crossover.

The midsole is stacked and angular, with sculpted ZoomX cushioning, and that textured outsole pattern feels like it could grip the side of a cliff, let alone a basketball floor.

Your Highsnobiety privacy settings have blocked this Instagram post.

There’s also an update to Nike’s branding: A slanted Swoosh overlays a huge spray-painted “A” on the side of the shoe. This puts Ja Morant alongside the likes of Giannis Antetokounmpo and Travis Scott as one of the few people to flip, twist, or rotate Nike’s signature branding.  

Your Highsnobiety privacy settings have blocked this Instagram post.

Just when it seemed like the NBA spotlight had fully shifted to the likes of Anthony Edwards with his signature adidas line, MVP Shai Gilgeous-Alexander, and Tyrese Haliburton repping PUMA (especially after their NBA Finals appearance), Ja Morant storms back with a basketball sneaker that proves the young Memphis Grizzlies star is still very much in the mix.

Ja’s story so far feels a bit uncertain, mainly due to some off-court antics, but this sneaker makes it clear that the high-flyer is still in the conversation amongst the NBA's most stylish. 

The Nike Ja 3, comes as a little bit of a bet, as well. A bet from Nike that Morant still has the star power, the cultural currency, and the flash to headline the next generation.

Your Highsnobiety privacy settings have blocked this YouTube video.

If his game can match the energy of this design, then believe it that Ja might still be him, and the Ja 3, available from August 5 via Nike’s website for $135, is one hell of a comeback statement.

Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit the HS Style Guide for recs on all things fashion, footwear, and beauty.

We Recommend
  • First, Levi's Made Nike Shoes. Now, Nike Made Levi's Jeans
  • Levi’s Denim Nike Air Maxes Are as Stylish as They Are Crisp
  • A'Ja Wilson’s First Nike Is A’One Hell of a Shoe
  • Nigo’s Retro Nike Air Force Has Its Own Bling
  • Nike's Rugged Air Force Sneaker, Blinged Out by NIGO
What To Read Next
  • A Gorgeous Slip-on Air Max Sneaker for a Beautiful French City
  • One of Fashion's Foremost Geniuses Goes Solo (Again)
  • Jordan's Next Great Sneaker Is a Full-on Dad Shoe
  • Nike's Autumnal Low-Rise Uptempo Is a Timberland Boot in Sneaker Form
  • The Bag of Evan Kinori's Dreams
  • This Is the Future of Frank Ocean’s Jewelry Brand (EXCLUSIVE)