Founded in 2008 by siblings Amir and Shabeena Meghani, JBW is the Dallas-based watchmaker that’s looking to shake up the luxury watch market. Since its inception, JBW has set over 17 million jewels, creating bold timepieces for a new generation of watch lovers. Now under the direction of newly appointed Creative Director Hance Taplin, JBW is doubling down on its commitment to expressive yet accessible watches with uncompromising quality standards and limited production.

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Limited production is the name of the game. It’s essentially the key to all luxury watch brands, and the JBW RESERVE program typifies the appeal of the brand’s stunning timepieces. JBW RESERVE releases are ultra-limited editions, made once and archived forever. Using a selection of its most popular builds, JBW RESERVE brings a new, modern, and luxurious angle with exclusive colorways. Each timepiece is given a unique number reserved for you and engraved on the side of the watch, so you know that yours is unique. The latest in line for the JBW RESERVE update is the Echelon.

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The JBW Echelon has been revitalized with a luminous Iridescent colorway and exposition caseback to put the RONDA Swiss movement on show along with 162 encrusted natural diamonds. Oversized screws punctuate the 41mm case which houses a printless dial and eight green-treated diamonds at 12 o’clock. In comparison to previous RESERVE releases, very few diamonds are needed on the face for the RESERVE Echelon Iridescent to leave its mark.

The transformative hue and tonneau shape make the watch impossible to miss in the best way possible. A PVD plating process gives each watch dial a completely unique, oil-slick face. In that way, no two Echelon RESERVE watches are alike thanks to their chameleonic colors, while hidden gold detailing complements and allows the Echelon to shine from within.

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Releasing on June 3, the first 200 orders of the JBW RESERVE Echelon Iridescent will ship immediately. After that, reservations will be available as pre-orders while supplies last.

Cop your JBW RESERVE Echelon Iridescent below.

RESERVE Echelon Iridescent

RESERVE Echelon Iridescent

$1095

JBW

Buy at JBW

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