Highsnobiety

UGG is having a bit of a moment right now.

Whether transcending on fashion month with Martine Rose, Saul Nash, and Ahluwalia (to name only a few), linking with Telfar for yet another bag collection, or partnering with serial London-based collaborators Palace, UGG is definitely having a moment.

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In truth, its rise been a long time coming and with “cozycore” now making its mark across both luxury and everyday fashion, there’s going to be a lot more UGG content than any of us are ready for. Believe me.

That being said, if UGG being welcomed into a new realm of opulence wasn’t enough to convince you that the footwear label is ready to lay down a marker in 2023, the fact Jonah Hill is copping them should hopefully make things a little clearer.

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The You People director was spotted meandering around Brentwood’s Country Mart on March 9 sporting not only a new lean physique (we need his secret), but also some Kapital jeans and a pair of classic tan UGG boots, in what's his latest fire 'fit in a long and every-growing list.

Obviously, Hill isn’t the first celebrity to give UGG the official stamp of approval with fellow Hollywood star (and also fellow all round excellent cozy dresser) Adam Sandler another long-time admirer of the brand.

Sandler — who pairs his UGGs with a set of peach-colored basketball shorts and a Colombia fleece — is a bit of a trend-setter when it comes to the world of cozy garms, and has made a habit of making comfort his number one priority, no matter the occasion.

If you weren’t convinced about UGG's revival before, Jonah Hill and Adam Sandler’s stamp of approval should at least now make things official.

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