Getty Images / Matt Winkelmeyer

During his appearance at WIRED‘s recent WIRED25 festival in San Francisco, Tinker Hatfield took the opportunity to show off Jordan Brand‘s all-new running sneaker, which for now he is referring to as the GOAT. Per Hatfield, the shoe is designed for those who don’t prefer running and are not particularly good at it.

“This is a running shoe for people who don’t like to run,” he insisted, before going on to note that the GOAT sneaker is for high-level athletes such as a 240-pound football linebacker who is forced to run as a part of his training.

Jordan Brand’s new runner has extra stabilizing structures built into the nylon latticework frame around the heel, as the overall design is intended to compensate for anyone who lands on their heels when they run. Faster, more experienced runners tend to land on their forefoot.

Again, the GOAT sneaker has yet to receive an official name, but Hatfield says “It’s about ready to be commercialized, it’s been shown to the sales force, it’s been shown to the retailers.”

For more on Jordan Brand’s all-new running sneaker, transition to the 40-minute mark in the video below, then head on over to WIRED.

Up next, dive into the complete history of the Air Jordan 1.

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