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Dipping into the streetwear mecca of Hong Kong, you’ll now find the all-new Jordan Brand store, set amongst the busy streets of the city’s Central District.

Located on Wellington Street, Jordan 8 Wellington is currently Asia’s largest Jordan-only store in Hong Kong, offering a fresh new approach to premium retail.

Taking the Jordan Brand to the next level, consumers are invited to members-only concepts, including custom t-shirts and jerseys, along with first access to Jordan Brand products. The space also offers a hands on experience  allowing visitors to test selected sneakers – with basketball drills and moves, displayed on an adjacent digital wall.

Adopting the brand’s new design concept which originated at Chicago’s 32 South State Street store, the space pays homage to the legendary Michael Jordan through art installations and historical displays.

Also, be sure to peep Drake previewing a pair of “Kentucky Blue” OVO x Air Jordan 8 Retros.

Words by Jane Fayle