Justin Bieber has officially launched his own clothing label, Drew House. The label’s name is a reference to Bieber’s middle name, and judging by a report in The Blast last February, the label has been in the works for at least a year.
Back in February, Bieber filed documents to secure three trademarks: “THE HOUSE OF DREW,” “LA MAISON DREW,” and “DREW,” all of which were listed as providing goods and services relating to “clothing and wearing apparel.” The “about us” section of the label’s website reads, “drew house is a place where you can be yourself. blah blah blah blahsdbksjdfhl wear like you don’t care. come chill. k. bye.”
The first collection is built from classic streetwear staples and delivers a YEEZY-meets-Chinatown Market vibe thanks to oversized cuts, muted colorways, and the use of a smiley face-based logo. Take a look at the selection below.
The collection comprises hoodies, crewnecks, shirts, tees, and pants crafted from simple cotton or corduroy. The pieces are ethically made and produced in limited quantities. Price-wise, T-shirts start at $48 and corduroy pants at $148.