If Louis Vuitton is famous for anything, it's that monogram. The instantly recognizable pattern, a mix of LV logos and four-pronged florals, transforms the fashion house's signature brown canvas from mere material into covetable collectible. But Louis Vuitton, the man who founded what is now the world’s most famous luxury label, had no hand in creating it.

“Louis Vuitton never actually saw the Monogram,” Pierre-Louis Vuitton, a sixth-generation Louis Vuitton descendant and LV’s head of savoir-faire, tells Highsnobiety. “It’s quite funny to think that it was his son, Georges Vuitton, who would come up with [the monogram in 1896,] four years after his death." From there, it's quite literally history: the LV monogram is one of the most indelible motifs in all of fashion, if not the world.

Now, in 2026, Louis Vuitton is celebrating another major monogram milestone as its signature pattern turns 130, highlighted in a video exclusively shared with Highsnobiety below.

In January, the first chapter of the monogram's birthday festivities begins with the “Monogram Anniversary Collection,” a three-part collection that kicks off a year-long project. This sees Louis Vuitton's most famous bags, like the Speedy and Noé, released in limited-edition designs drawn from the past two centuries of LV excellence.

For instance, the original 1896 monogram was woven in linen jacquard and LV’s “Monogram Origine” bags resurrect that technique with a brand new linen-cotton canvas. The monogram was also initially used on the brand’s trunks — before Louis Vuitton conquered the world, it was a humble maker of travel trunks — and so some bags will wear a trompe-l'oeil print that mimics the patina of well-worn LV trunks. And, on another set of bags, Louis Vuitton honors its historic leatherwork by deploying its finest full-grain cowhide leather.

Louis Vuitton

Even after 130 years, the LV monogram never gets old. “Once Georges developed the monogram canvas, it eclipsed all the other motifs and became extremely important for the house,” says Pierre-Louis Vuitton.

It’s still a centerpiece of the brand’s seasonal collections, where LV Men’s creative director Pharrell and Women's Collections artistic director Nicolas Ghesquière keep it fresh by applying new variations of the monogram to objects as disparate as sneakers and denim skirts. And it defines collaborations with partners like Japanese artist Takashi Murakami, whose multicolored monogram remains so popular over two decades since it debuted in 2003 that Louis Vuitton reissued it in 2025 through an enormous 150+-piece collection.

Monogram celebrations are an established Louis Vuitton endeavor. In 1996, when the monogram turned a century old, Louis Vuitton invited six pioneering designers, like British punk trailblazer Vivienne Westwood and minimalism master Helmut Lang, to recreate its monogrammed luggage. Then, in 2014, to mark the house’s 160th year, Chanel’s Karl Lagerfeld created a monogrammed punching bag and COMME des GARÇONS founder Rei Kawakubo produced a Louis Vuitton tote bag with three large holes cut abruptly into its outer.

There aren't any monogram collaborations planned for 2026 — yet (Louis Vuitton is staying mum for now). But even without them, what more do you need to celebrate 130 years of the monogram than the monogram itself?

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