In Balenciaga Monopoly, one roll of the dice can either buy the luxury label’s leather goods factory or make you pay the Balenciaga tax (that’ll be $200!). And, in one fell swoop of Bottega Veneta’s Jenga game, a tower of walnut wood blocks can come tumbling down. Or, if you get a lucky hand in Miu Miu’s UNO game, you’ll start losing cards printed with the logo of one of the world’s hottest brands.

The 2025 holiday season is inexplicably rich with an excess of luxury board games. It used to be that fashion houses might create their own high-end (often non-collaborative) games on occasion but within a single month, it’s become a normality. 

And they don’t come cheap: the first-ever official fashion Jenga set, displayed in a Bottega Veneta leather case, costs $6,900. And Balenciaga’s Monopoly set was only gifted to loyal customers who’ve spent a small fortune on its clothes and accessories over the past year.

Perhaps the craziest thing is that these family-friendly board games aren’t even for kids!

Miu Miu’s $575 UNO set is “intended for an adult audience,” per its website, while Bottega similarly states that its Jenga kit is “not intended for use by children.” Board games this fancy are not for the whole family, despite Monopoly, Jenga, and UNO being famously marketed as multi-generational fun. But that’s the funny thing about the games everyone grew up playing suddenly being repackaged as big-time indulgences.

When fashion brands produced their own upscale games in years past, like the four-figure leather Prada chess sets, Gucci poker sets, and wooden Saint Laurent solitaire boards, those were comparatively sophisticated games only rarely played at family game night (unless your family wears monocles to the evenings festivities).

At least UNO has some fashion pedigree.

After the 2025 Met Gala, Louis Vuitton invited A-listers to an UNO tournament afterparty with event-exclusive Louis Vuitton UNO sets that, unlike Miu Miu’s UNO set, were never made available to buy. 

But when Louis Vuitton starts hosting UNO parties and Balenciaga is handing VIP customers a Monopoly set, you know fashion houses are taking kids' board games seriously. Go figure, since it's normally all fun and games.

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