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Miu Miu

Founder

Miuccia Prada

When was Miu Miu founded?

Miu Miu was founded in 1992.

Headquarter

Milan, Italy.

What is the brand identity of Miu Miu?

Miu Miu is known for its youthful, playful, and colorful line of clothing and accessories, targeting fashion enthusiasts in their 20s and 30s with a more provocative yet elegant style​​.

What is the relationship between Miu Miu and Prada?

Miu Miu is a sister brand of Prada, also founded by Miuccia Prada​​.

What distinguishes Miu Miu from Prada?

Miu Miu is more affordable and targets a younger demographic of women, focusing on a mix of minimalism and avant-garde styles​​.

Who is Miuccia Prada?

Miuccia Prada, the founder of Miu Miu, is also the co-CEO and co-creative director of Prada. She has a Ph.D. in Political Science and started designing for Prada in 1985​​.

How has Miu Miu evolved since its inception?

Miu Miu has gained international fame for its feminine, non-conformist, and rebellious style. It continues to evolve as a favorite street style brand for youths, defining a modern vision of femininity​​.

What types of products does Miu Miu offer?

Miu Miu offers a range of products including bags, shoes, clothing, and accessories, known for their artistic touch and avant-garde combination​​.

How to pronounce Miu Miu?

MEE-OO MEE-OO

What does Miu Miu mean?

The name derives from Miuccia Prada's family nickname.

1992

Miu Miu was established by Miuccia Prada, taking its name from her family nickname​​.

1993

The brand was publicly launched with a cowgirl-themed collection of fringed suede jackets and patchwork prairie skirts​​.

1994

Miu Miu began showing its collections in the US for three seasons​​.

2003

An agreement with Prada led to Luxottica producing and distributing Miu Miu's prescription frames and sunglasses​​.

2005

Miu Miu set up a separate showroom in an Art Nouveau villa in Milan, distinguishing itself from Prada​​.

2006

The brand's first womenswear collection was shown during Paris Fashion Week, and architect Roberto Baciocchi designed the blueprint for Miu Miu stores, starting with Milan​​.

2009

Miu Miu opened its first independent store in China, in Shenzhen​​.

2010

Miu Miu opened new stores in Glasgow, Scotland (2010), Houston, Texas, and Short Hills, New Jersey (2011), as well as its first Australian boutique in Melbourne​​.

2015

Miu Miu launched its first fragrance in collaboration with Coty Inc., expanding outside fashion and accessories​

2017

The Miu Miu store on Sloane Street, London, reopened with a customization service for designing heels unique to this store​​.

2020

Miu Miu introduced "Upcycled by Miu Miu," a limited collection of refashioned vintage dresses from the 1940s to the 1970s​​.

2021

Miu Miu Menswear returns on the runways.

2022

Miu Miu brings out a new pair of ballet flat shoes to critical acclaim.

2023

Miu Miu x New Balance.

Miu Miu x Church.

Miu Miu & New Balance Are Back Together for an end of the year corduroy sneaker.

Latest Stories

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  • Miu Miu's Elderly New Balances Transformed Into Slip-On Hybrids

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  • Alaïa's Mary Jane Is the It-Shoe of 2024, Data Confirms

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  • Leggings Are Pants — for Everyone!

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  • Miu Miu's Gloriously 2D New Balance Sneaker Is Flatter Than Ever

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  • Miu Miu's Flattened New Balances Are Gorgeously Flattering

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  • Miu Miu's Latest NB Is a Luxury Running Shoe

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  • Miu Miu Caught Fashion's Beauty Bug

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  • It's Finally Time to Redeem the Boat Shoe

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  • At $1,700, Miu Miu's Final New Balance 574 Collab Is Also Its Priciest

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MIU MIU Highlights

  • The Time Is Perfect for a Miu Miu Men's Revival

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  • Miu Miu's New Balance 530 Is Bookishly Beautiful

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  • Miu Balances Are Never Going Away

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  • At Last! Miu Miu Men's Returns

    • Culture
  • Miu Miu & New Balance Are Back Together & Softer Than Ever

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