The sneaker resale market has grown incredibly in the past few years provoking a surge in online platforms to serve it. Among them is eBay, which, although it has been around since the ‘90s, is quickly becoming a trusted leader in the sneaker reselling space.
As of June, across its range of sneakers, eBay saw a 25 percent YOY growth in sold items, with the Nike Dunk scooping the top spot as the most resold model, followed by Yeezy Boost 350 V2, Air Jordan 1, Air Jordan 4, and in fifth place, Nike Aix Max 1.
eBay is by far the best know and most popular online marketplace, used by the general population to sell almost anything. As such, anyone new to sneakers and flipping kicks may well opt to sell on eBay because they’re familiar with the process. But in the last two years, the site has taken steps to ensure it’s also a trusted site among versed sneaker collectors too.
Firstly, it’s put in place Authenticity Guarantee, a rigorous process that ensures the sneakers you are purchasing are the real deal. In partnership with Sneaker Con, eBay opened six authentication centers globally where experts check for signs of counterfeits on the product and packaging. Once confirmed it’s legitimate, they attach a digital NFC authenticity tag. So far the six centers have authenticated more than 1.5 million pairs of sneakers globally.
These strict procedures, supported by campaigns with some of the sneaker community's most respected figures like Sneaker Sisterhood’s Giulia Zed and Berlin collector Wideawakearthquake, have bolstered eBay’s credibility as a trustworthy resell platform. So next time you want to get hold of that one pair that got away, check out eBay's dedicated sneaker store.