The world of luxury watches is, despite all of its great qualities, not known for its forward-thinking nature. It’s a scene based on heritage and tradition, which explains why you’re unlikely to see any cutting-edge, experimental promotion from any of the big names in luxury watches. But, switch your attention to MR PORTER, and you might see exactly that.
MR PORTER Keeping Time is the retailer’s latest campaign which brings together 10 of the year’s most significant new releases from the watch industry’s most revered names, curating them all around a theme of music, rhythm, and style.
Few retailers boast a luxury watches category to rival MR PORTER, which is what makes the retailer such a natural destination for a campaign like Keeping Time. Drawing on its unique position in the industry, MR PORTER delivers a fresh approach to traditional watch campaigns, aiming to make these deified brands more accessible to a wider audience.
From the otherworldly creations of Roger Dubuis to Cartier gems and adventurous Montblanc pieces, Keeping Time is home to a timepiece for every taste and price point.
Summing up the campaign, Maxim De Turckheim, Senior Buyer of Fine Watches and Jewellery at MR PORTER, said, “We are excited to bring the hottest new releases coming from Watches and Wonders earlier this year by teaming up with the exceptional Maisons that created them. Keeping Time showcases exceptional timepieces from the world’s best brands in a very MR PORTER manner – bringing watches and style together under one roof for the ultimate luxury shopping experience.”
Be sure to check out the Keeping Time campaign above and shop the main characters below.
Hermès Slim d'Hermès Automatic GMT
Hermès is one of the few luxury brands to be taken seriously in the world of luxury watches. It's a hard boundary to cross, but it's pieces like the Slim d'Hermès that have made the move effortlessy smooth for the Parisian House. This Swiss-made timepiece features an exquisite platinum case, the clean confidence of which is echoed in the stencil numerals created by designer Philippe Apeloig. A graphite alligator strap rounds out the sleek, dark color palette.
Baume & Mercier Riviera Automatic 42mm
Dating back to 1973, the Baume & Mercier Riviera was one of the first luxury sports watches to be rendered in steel. This super-clean finish has meant that the design hasn't aged a day. The 12-sided case houses one of our favorite dials. Beneath the transparent sapphire dial you can make out the gear trains of the Baumatic BM13-1975A automatic movement.
Cartier Pasha de Cartier Grille Automatic 41mm
Few names in luxury watches are as lauded as Cartier when it comes to class and sophistication. While the Cartier Tank of course springs to mind, looking deeper into the label's archive can reveal some serious rewards. Take the Cartier Pasha de Cartier, for example. This timepiece is both classic and completely unorthodox at the same time. Beyond the appearance, there's a Swiss-made calibre 1847 MC automatic movement with 42-hour power reserve powering this beauty.
Roger Dubuis Gully Excalibur Limited Edition Hand-Wound Skeleton Flying Tourbillon 42mm
Roger Dubuis has really carved out his own category within luxury watches. Unmissable bold details and out-there designs characterize these timepieces which are reserved for the most ardent mechanical lovers amongst us. Look past the colored structural dial and you'll bear witness to a Swiss-made calibre RD512 hand-wound flying tourbillon movement with 72-hour power reserve in action.
Montblanc 1858 Geosphere 0 Oxygen Limited Edition Automatic GMT 42mm
We love a watch with a story. Not only does it embue the piece with the kind of history that makes a watch something more than the sum of its parts, but it also shows that the design really works. The Montblanc 1858 Geosphere 0 Oxygen was worn by mountaineer Nimsdai Purja when he summited Everest without supplemental oxygen. The watch itself is completely devoid of oxygen to ensure its accuracy regardless of the atmosphere in which it's worn.
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