Brand: New Order x Noah
Season: Spring 21
Release Date: Thursday, March 25
Buy: Noah
Editor’s Notes: Noah has revealed the full lookbook for its capsule collection in partnership with Manchester's music legends New Order (formerly Joy Division). The lookbook was shot across various Manchester locations and is packed with nods to the band's back catalog — including the tracks "Truth," "Denial," and "True Faith," and the 1989 album Technique.
Naturally, the collection riffs the band's aesthetic and that of artist Peter Saville, who designed many of the album sleeves for indie record label Factory Records, which he co-founded alongside Tony Wilson and Alan Erasmus in 1978. Think less antagonistic, DIY punk vibes, and more the minimal brand of somber that's synonymous with post-punk and new wave.
“As a band, they made timeless music – but that’s only part of why they mean so much to us,” the Noah team said of the partnership. “They’ve had a long and lasting influence on music, nightlife, and culture and showed how big the creative act could be. Watching New Order succeed, on their own terms, gave us the courage to make our own path.”
As that quote makes clear, Noah's collab is far from the first time a label has tapped the band and Saville's artwork for a collection. Supreme, Vans, Undercover have all paid homage in the past; Saville has also worked with Yohji Yamamoto and Jil Sander. Raf Simons's 2003 show "Closer" is one of the more iconic tributes within the fashion landscape, however. The show (which was named after Joy Division's 1980 album of the same name) featured fishtail parkas covered in hand-painted images of Saville's covers of New Order's Power, Corruption & Lies (1983), Technique (1989), and Joy Division’s Unknown Pleasures (1979).
Check out the New Order x Noah lookbook in full via the gallery above and circle back here tomorrow when the collection drops.
