Double Tap to Zoom

Fresh off the release of Nike's controversial "Just Do It" ad, starring Colin Kaepernick, the Swoosh now debuts its first commercial with the former San Francisco 49ers quarterback, its new "Just Do It" spokesman, in celebration of the motto's 30th anniversary.

The two-minute spot, titled "Dream Crazy" depicts an inspirational montage of athletes overcoming adversity to chase their dreams that is sequenced with a narraration by Kaepernick. "What non-believers fail to understand is that calling a dream crazy is not an insult, it’s a compliment," says Kaepernick. He is also seen juxtaposed against an image of the American flag in the ad, while reiterating the now controversial statement, "Believe in something. Even if it means sacrificing everything."

With other star athletes like Shaquem Griffin, Serena Williams and LeBron James also featured prominently in the ad, Kaepernick concludes the inspirational clip, saying, "Don’t ask if your dreams are crazy, ask if they’re crazy enough.”

Up next, here's why Nike’s Colin Kaepernick campaign is equal parts strategic and progressive.

We Recommend
  • NikeSKIMS Takes Center Stage in Berlin
  • Get in the Zone with Nike's Mind001 and Zalando
  • Things to Get an Interior Nerd
  • Old Rules Out. Arena of the Boldest Brought What’s Next For Football
  • Looking Back at the Best & Most Influential Nike Ads of All Time
What To Read Next
  • Empty Behavior’s ASICS Ballet Wrestling Sneaker Is a Crazy-Cute Crossover
  • Nike’s Cushy Crocs-Coded Clogs Is a Bred-Hot Banger
  • Nike Made the Perfect Summer Shoe Out of Its Chic Tennis Sneaker
  • Jordan’s Brogue Dress Sneaker Knows It Looks Good
  • Top-Tier Salomons Come From This Top-Tier French Boutique
  • A Classic Nike Sneaker Becomes a Seriously Stylish Soccer Shoe (Again)