Nike Basically Had Its Own Fashion Week & The 'Fits Were Sublime
Fashion week in April? Well, Nike just did it. The Beaverton sportswear giant quite literally had its own P(Air)is Fashion Week, bringing a stylish buffet to the fashionable French city.
Over the weekend, Nike hosted its exclusive Nike On Air event in Paris, showcasing how far Nike's renowned Air innovation has come and where it's heading in the future. At the Air affair, back-to-back Nike thrills unfolded, from the unveiling of massive orange LeBron James and Kylian Mbappé statues to fresh tastes of unreleased Nike shoe prototypes (some even AI-designed). In between, Nike's On Air event served up plenty of sublime 'fits from Nike's best collaborators.
Indeed, Nike On Air was a feast of 'fits, to say the least. We witnessed Nike's most famous athletes donning pieces designed by its buzziest partners like AMBUSH and Patta.
Jacquemus and Sha'Carri Richardson were back at it after combining star power for the most recent Jacquemus x Nike campaign. For the Nike experience, the track star stunned again in a collaborative white crop top and shorts set draped to Jacquemus perfection, advancing the Richardson and Jacquemus love affair.
Elsewhere, Serena Williams took on the role of a sacai muse, donning outfits by Chitose Abe throughout the weekend. One outfit saw Williams dressed in a hybrid patchwork jacket and cool pant-boots, while the other look consisted of a nice tan skirt set.
Gold-medalist sprinter Dina Asher-Smith looked seriously good in her shiny snakeskin 'fit by Martine Rose. At the same time, Shelly-Ann Fraser-Pryce blessed us with another excellent Bode ensemble after Eliud Kipchoge's effortless 'fit.
Nike's experiences are always a thrilling adventure, filled with sneaker easter eggs, neat activations, and cool clothes. 2023's "Goddess Awakened" Show, a collaboration with choreographer and Nike ambassador Parris Goebel, celebrated womanhood and teased then-forthcoming drops with AMBUSH and Martine Rose. Then, Nike previewed its Air Max Dn sneaker through a rave-worthy adventure park featuring bouncy playgrounds and floating shoe displays.
For the Nike On Air summit in Paris, the label took Paris out of its fashion week offseason for a brief Swoosh-branded serve.
