Double Tap to Zoom

Fashion week in April? Well, Nike just did it. The Beaverton sportswear giant quite literally had its own P(Air)is Fashion Week, bringing a stylish buffet to the fashionable French city.

Over the weekend, Nike hosted its exclusive Nike On Air event in Paris, showcasing how far Nike's renowned Air innovation has come and where it's heading in the future. At the Air affair, back-to-back Nike thrills unfolded, from the unveiling of massive orange LeBron James and Kylian Mbappé statues to fresh tastes of unreleased Nike shoe prototypes (some even AI-designed). In between, Nike's On Air event served up plenty of sublime 'fits from Nike's best collaborators.

Indeed, Nike On Air was a feast of 'fits, to say the least. We witnessed Nike's most famous athletes donning pieces designed by its buzziest partners like AMBUSH and Patta.

Your Highsnobiety privacy settings have blocked this Instagram post.

Jacquemus and Sha'Carri Richardson were back at it after combining star power for the most recent Jacquemus x Nike campaign. For the Nike experience, the track star stunned again in a collaborative white crop top and shorts set draped to Jacquemus perfection, advancing the Richardson and Jacquemus love affair.

Elsewhere, Serena Williams took on the role of a sacai muse, donning outfits by Chitose Abe throughout the weekend. One outfit saw Williams dressed in a hybrid patchwork jacket and cool pant-boots, while the other look consisted of a nice tan skirt set.

Gold-medalist sprinter Dina Asher-Smith looked seriously good in her shiny snakeskin 'fit by Martine Rose. At the same time, Shelly-Ann Fraser-Pryce blessed us with another excellent Bode ensemble after Eliud Kipchoge's effortless 'fit.

Your Highsnobiety privacy settings have blocked this Instagram post.

Nike's experiences are always a thrilling adventure, filled with sneaker easter eggs, neat activations, and cool clothes. 2023's "Goddess Awakened" Show, a collaboration with choreographer and Nike ambassador Parris Goebel, celebrated womanhood and teased then-forthcoming drops with AMBUSH and Martine Rose. Then, Nike previewed its Air Max Dn sneaker through a rave-worthy adventure park featuring bouncy playgrounds and floating shoe displays.

Your Highsnobiety privacy settings have blocked this Tiktok.

For the Nike On Air summit in Paris, the label took Paris out of its fashion week offseason for a brief Swoosh-branded serve.

We Recommend
  • One Good Short For Running, Swimming, & Everything In Between
  • Birkenstock Got Its Own “Birken” Bags
  • sacai Just Made THE Birks of 2027
  • Pitch to Pub World Cup Fits Worth Celebrating
  • The Coolest Shoe of the World Cup Is Already Cosigned By Virgil Abloh & G-Dragon
What To Read Next
  • Crocs’ Most Handsome Trail Sneaker Is Best Served on Ice
  • Nike Made a Tasteful Tactical Stomper Out of the Air Force 1
  • This Weirdly Normal Sandal Is Balenciaga's Post-Demna Sneaker Vision
  • Nike’s Skate-Ready Tennis Sneaker Is Almost Too Nice to Shred
  • New Balance's Latest Silhouette Is a Techy Mary Jane