How Noah Made a $228 Timex Feel Like Old Money (EXCLUSIVE)
Noah and Timex have found that sweet spot between Patek-level elegance and daily-driver practicality. The new Oval Moon Phase watch builds on their streak of quietly aspirational collaborations, balancing classically elegant Swiss codes and approachability.
Despite the buzz around their past drops, Noah's Timex watches remain grounded. Their quiet tastefulness is exactly what fuels the hype but it's unaffected by the maelstrom of demand that has fans begging for a restock on even unrelated Instagram posts .
This Oval Moon Phase, available November 6 on Noah’s website for $228, feels like a fusion of the duo’s past hits. There’s the Patek-coded 30mm oval case from the Lighthouse timepiece, the moonphase complication from the squared-off Sun and Moon Watch, and the restraint of both, reflected in the gold-played stainless steel case and mineral glass lens.
But the working moonphase, which tracks the lunar cycle, adds a layer of horological depth that takes this thing further than most surface-level handsome watches. Together, it all calls back to mid-century watch design, when a slim gold case and leather strap were all you needed.
No meteorite dials, no flying tourbillons, no celebrity co-signs, just good-looking watches that echo the design language of what TikTok might old money style. This may be an affordable timepiece but it sits comfortably among prized anti-status status watches like the Cartier Tank, Patek Philippe Calatrava, and Rolex Cellini, benchmarks of clean, balanced proportions.
It's fitting because, though Noah's Timex is priced at a fraction of the others, it's no easier to acquire.
This collaboration underscores a notion that runs through Timex’s partnerships with labels as disparate as Margiela and Noah: good design can live distinct from prestige pricing. Each collaborative timepiece shows the adaptability of Timex’s design DNA, from Margiela’s unpretentious digital edition to Noah’s various expressions of quiet tastefulness. The affable pricing doesn't affect watches' stealth wealth appeal — if anything, it only makes them more covetable.
That quality-for-all approach fits perfectly within Noah’s world, where skater attitude meets preppy ease. Under the longtime direction of founder Brendon Babenzien, Noah’s calling card has always been grounded garments elevated by subdued but smart styling, intelligent materials translated into unpretentious staples unsubtle in their appeal.
Its latest Timex collaboration captures that spirit, a watch made for real life that just happens to prove that restraint can thrill.
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