Highsnobiety
Double Tap to Zoom

Virgil Abloh's OFF-WHITE has taken to Instagram to clear the air on what you're actually supposed to do with the zip-tie that accompanies the brand's footwear and apparel.

While it's tempting to rock the zip-tie as you would a sticker on a New Era fitted, the Instagram post makes it quite clear that the tag is intended to be cut off and left alone. Naturally, the video shouldn't be taken as prescriptive, as some of the biggest movements in fashion and art started with a simple idea - that rules are meant to be broken.

Now here's everything you need to know about OFF-WHITE's Nike footwear collaboration.

Related Shopping Tips

We Recommend
  • Off Script: The It-Girls of Tribeca Film Festival Aren't Dressing for the Plot
  • Workwear Jackets Work All Year Round
  • Leveling up the Most Fashionable Alarm Clock
  • This Clean Jordan Shoe “Cemented” Itself as a Icon. Now, It’s Back for More
  • For Nike's Low-Slung Uptempo Sneaker, Looking Good Comes Easy
What To Read Next
  • Camo Cargo Shorts Are Once Again Unhidden
  • On & FKA twigs Made Swiss-Engineered Ballet Sneakers
  • Even New Balance Is Making Miu Miu x New Balance Alternatives
  • Nike's Greatest Sneaker Goes Gloriously Grandma
  • This Sculpted Sneaker is Nike's Future, Literally
  • The Devolution of the Downtown Garden Clog