Every year, US trend-forecaster and color institute Pantone chooses a color of the year, based on "what is taking place in our global culture at a moment in time.”

2019's color of the year, a pinkish-orange hue named "Living Coral" — a somewhat controversial name choice, considering the plight of coral — was chosen for its zesty and life-affirming properties. Looking back at the state of 2019 — politically, socially, and economically — surely some positivity-inducing color palettes were exactly what we needed; it also popped as a new colorway on the "Clay" YEEZY Boost 350 V2.

For 2020, however, Pantone opted for the arguably more conservative shade of "Classic Blue" to inaugurate the new decade. The universally appealing tone was chosen by Pantone to symbolize "protection, stability, peace, and confidence, as well as encourage deep thinking, open mindfulness, and communication."

For us, the pleasing tone mirrors the color schemes of Facebook and Twitter, which for 2020 feels like an appropriate (if slightly unnerving) comment on how a color that represents natural and eternal phenomena such as the sky and the sea also carries connotations of how much time we spend — and will probably continue to spend — online. Either way, it's a thankfully wearable color that will really pop if you mix it with some monochrome pieces, too.

Below, we've rounded up some of the best products in Pantone's classic shade of blue, so you can rep 2020 in style.

Studio Nicholson

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Studio NicholsonFive Gauge Crewneck Sweater
Buy at ssense

You simply cannot go wrong with a classic crewneck in classic blue.


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MarniMohair Cardigan
from $446
(Available at 2 Merchants)

Soft, fuzzy, and a little bit grunge, this Marni cardigan channels the iconic style of Kurt Cobain

Carhartt WIP X A.P.C

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Carhartt WIP x A.P.C.Ice H Sweatshirt
Buy at ssense

Straddle the line between workwear and Parisian chic with a blue crewneck and amalgamated logo.

Master & Dynamic

Master & DynamicMW07 True Wireless Earphones
from $142
(Available at 2 Merchants)

These wireless acetate and stainless steel earphones arrive in a blue and black colorway with signature treaded rubber 'wings' on the inner side.


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PradaTwo-Tone Loop Keyring
from $158
(Available at 2 Merchants)

A simple and elegant carabiner-style keychain from Prada.


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COMME des GARCONSTop Zipped Wallet
Buy at Farfetch

This blue calf leather wallet from COMME des GARÇONS features a gold front logo plaque and decorative micro-perforations.


PradaCloudbust Knitted Sneakers
from $347
(Available at 6 Merchants)

The Cloudburst's knitted texture and plastic soles really stand out in this muted blue colorway.



NikeAir Max 1 Anniversary
Buy at Stadium Goods

An unrivalled silhouette for the ages, the Nike Air Max 1 celebrates a 30-year milestone with a classic blue/white colorway.


VansTnt Advanced Prototype
from $75
(Available at 2 Merchants)

Another classic silhouette rendered in 2020's classic blue with small tonal stripes around the uppers.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

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