Brand: Patta x Jordan Brand
Model: Air Jordan 7
Key Features: Suede and leather upper, embroidered Jumpman branding, printed Patta branding, heel pulls with “Team Patta” branding, Jordan branding on the tongue.
Release Date: May 18
Buy: Patta Amsterdam, Patta London, and online.
Editor’s Notes: Following an initial glimpse, Patta gives us a closer look at its new collection with Jordan Brand, which serves as the first collaboration between Jordan and a European brand. The capsule includes the anticipated Air Jordan 7 “Patta,” as well as a tracksuit, shorts, T-shirt, and boonie hat. Above you can see Brazilian football sensation Neymar featured in the lookbook for the collection.
The Air Jordan 7 debuted back in 1992, as it will forever be closely associated with the summer’s USA basketball team. “It was a golden era for hip-hop and a big year for me, a lot of very important albums that I still carry with me came out between ’92 and ’96,” says Patta’s Guillaume Schmidt. “And aesthetically, those years had such colorful imagery and strong connections to black empowerment. The VII and its geometric patterns also have a reference to Africa.”
Furthermore, the Air Jordan 7 is admittedly Patta Creative Director Vincent van de Waal’s favorite shoe, however, the brand didn’t stop at solely reworking the heralded silhouette.
“The VII apparel was out of this world,” adds Schmidt. “The products that we worked on come straight from a short Jordan clip from Barcelona that became super famous. It features a segment where Michael walks past a huge billboard of himself where he’s got the shoes on, and that image has been forever etched in my memory.”
Patta’s Jordan Brand collection is due to release May 18 at Patta Amsterdam, Patta London, and online. An additional launch will take place on June 15 on the SNKRS and SNEAKRS app, and at select retailers.
For a deeper dive into Jordans, watch the video below.