Model: Air Jordan 7
Key Features: Suede and leather upper, embroidered Jumpman branding, printed Patta branding, heel pulls with “Team Patta” branding, Jordan branding on the tongue.
Release Date: Initially launched on May 18, with a wider release today, June 15
Price: $200 / €200
Editor’s Notes: The Patta x Nike Air Jordan 7, which serves as the first collaboration between Jordan Brand and a European brand, drops today, June 15, after already seeing a limited release through Patta’s own channels in mid-May.
The sneaker is part of a capsule that includes a tracksuit, shorts, T-shirt, and boonie hat. Above you can see Brazilian football sensation Neymar featured in the lookbook for the collection.
The Air Jordan 7 debuted back in 1992, as it will forever be closely associated with the summer’s USA basketball team. “It was a golden era for hip-hop and a big year for me, a lot of very important albums that I still carry with me came out between ’92 and ’96,” says Patta’s Guillaume Schmidt. “And aesthetically, those years had such colorful imagery and strong connections to black empowerment. The VII and its geometric patterns also have a reference to Africa.”
Furthermore, the Air Jordan 7 is admittedly Patta Creative Director Vincent van de Waal’s favorite shoe, however, the brand didn’t stop at solely reworking the heralded silhouette.
“The VII apparel was out of this world,” adds Schmidt. “The products that we worked on come straight from a short Jordan clip from Barcelona that became super famous. It features a segment where Michael walks past a huge billboard of himself where he’s got the shoes on, and that image has been forever etched in my memory.”
For a deeper dive into Jordans, watch the video below.