While Kanye West insisted that his sister-in-law would not be signing a deal with PUMA, it has been confirmed by Nice Kicks that Kylie Jenner is indeed joining the PUMA family. Having already conducted photo shoots for the brand, Kylie’s deal will make her a brand advocate, seeing her support specific PUMA products featured in official campaigns and in turn sharing the pieces through her personal social outlets.
With the news being confirmed, it's only a matter of time before we see the first Kylie Jenner x PUMA promo material. Keep your eyes peeled.
If you want to see more photos like the one above, be sure to check out Kylie's shoot with Terry Richardson for Galore.