Raf Simons Is Back Selling Raf Simons
The Raf Simons brand isn't entirely over. Not yet, anyway. The label that shaped modern menswear has lain dormant since its Spring/Summer 2023 line, which its founder said would be its final collection. “I decided to stop the brand to have more private time,” Raf Simons recently told Highsnobiety.
But maybe Simons has had enough private time, because his brand is making a brief return.
At Dover Street Market Ginza, located in Tokyo’s luxury shopping hub, an exclusive Raf Simons installation will exhibit and sell items from the label’s nearly 30-year history.
It kicks off on December 29, where in the evening, Simons will be hosting a two-hour signing event for customers who purchased items.
Open till January 18, the pop-up will include pieces from Simons’ most celebrated collections. These include the Fall/Winter 2001 "Riot! Riot! Riot!" collection that yielded the designer’s priciest piece, the camo bomber jacket that fetched almost $50,000 secondhand, and rare ephemera like original lookbooks from the Fall/Winter 2002 “Virginia Creeper” collection, whose distressed sweaters predated the modern over-distressed look.
Though the DSM pop-up is the first major public showing for Raf Simons' eponymous brand in about two years, the designer has kept busy.
While working as the co-creative director of Prada, Simons has continued his homeware collaboration with Kvadrat and has kept alive his undersung web store, titled History of My World in homage to the brand’s Fall/Winter 2005 tenth-anniversary collection. There, Simons quietly sells new editions of archival goods like a black denim tote bag featuring a print from Raf Simons’ Spring/Summer 2003 collection and bowls created with Belgian ceramist Studio Pieter Stockmans. That's a lot of Raf Simons product for a brand that's supposedly shuttered.
The chances of the 57-year-old designer making a shock U-turn and restarting his eponymous brand are slim. But, then again, who's to say?
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