RANRA’s Spring/Summer 2025 collection is filled with contradictions of the best kind. The brand combines seemingly incompatible styles of craftsmanship to remarkable, covetable effect. 

For example, its workwear is made entirely from silk. The soft, shiny fabric typically utilized for luxury pajamas and gowns shaped into heavy-duty blue-collar-inspired workwear — it doesn’t make sense, right?

In RANRA’s world, it does. Its hardy silk isn't the soft weave of loungewear but tough twill and dyed ripstop, retaining breathability key for warmer seasons.

Then there’s the technical fabrics, something that RANRA as an outdoorsy brand is quite well-known for. These are developed with Majocchi, an Italian company that makes cutting-edge fabrics for military and fashion brands alike, the latter of which include Stone Island, The North Face, and Supreme.

The fabrics, like a light nylon, have been lab-tested by Majocchi’s engineers for sturdiness but colored through natural dyes for a rich, uneven finish. Again, a brilliant contradiction in processes.

These thoughtful textiles are applied to RANRA's take on the classics: multi-pocketed field jackets, outseam-zippered cargo pants, vintage snow parkas transformed into pull-tab-rich mid-layers. 

Thus, the brand's SS25 collection, available at stores like SSENSE, is titled "náttúra" ("natural" in Icelandic,co-founder Arnar Már Jónsson’s mother tongue).

At the surface level, RANRA isn't proposing anything too novel. The grey area between functional gear and crunchy menswear is a well-stocked market. However, the brand's fashionable, functional clothing is streamlined with a finesse that's rare to find, giving it both an artisan's touch and an explorer's edge.