RANRA / Will Scarborough

After recently announcing a name change (having previously gone by Arnar Már Jónsson) and a move from being a brand to a creative studio, AW23 sees the latest development in RANRA's story.

Launched through a lookbook featuring a total of 14 full looks, each finished with a pair of traditional clogs, the label has focused this season on stripping things back.

While often technically-produced outdoors-wear of a similar ilk to that of RANRA is judged by its excess of pockets, zips, and utilitarian features that could survive an apocalypse, RANRA describes in a press release how its design process includes allowing "every garment to go through a process of reduction."

Your Highsnobiety privacy settings have blocked this Instagram post.

This results in a selection of gimmick-free and highly functional garments for everyday wear while keeping to the label's core values of sustainability.

For example, all of its nylon garments are mono-material, from the main body fabric to all the trims, a reduction of materials that means that these pieces can be thrown straight into a recycling machine without the need to separate the fabrics.

Your Highsnobiety privacy settings have blocked this Instagram post.

This is implemented in the dark red jacket used for the first look in the collection, where everything down to the zips and thread are made in the same material. Meanwhile, the entire collection uses fabrics that are either recycled, recyclable, or organic as well as techniques such as natural dying and sun bleaching.

Every design, fabric choice, and treatment that comes from the studio has been carefully chosen for its practicality as well as its climate impact — an approach that helped secure the label Zalando's Sustainability Award with its previous collection.

Your Highsnobiety privacy settings have blocked this Instagram post.

And while having this laser-like focus on function and climate-saving techniques, the brand still manages to weave a narrative through its clothing. This season, that is an exploration of co-founder Arnar Már Jónsson's Icelandic heritage.

Reworking Icelandic snowsuits, you can find the Icelandic Trolls, Skessa, Kleppa & Gayla, used as decoration — an idea that came to the designer thanks to shadow puppets he made for his infant son. Plus, this season's knitwear uses the traditional Icelandic “Lopi” jacquard pattern along the chest for a spin on traditional Nordic knitwear.

Once again, the brand has brought all the feels to performance-based clothing.

Never miss a drop. Download the Highsnobiety app to have all the hottest products and brands right at your fingertips


We Recommend
  • Kiko Kostadinov "Rathbone/Newman" collection FW23.
    Kiko Kostadinov's New Collection Is Perfectly Abnormal
    • Style
  • Balenciaga FW23 ski collection
    Balenciaga’s Spiked 3XL Ski Shoe Is For Snow-Loving Goths
    • Sneakers
  • Image on Highsnobiety
    Blundstone as Function? Duh. Blundstone as Fashion? Yes!
    • Sneakers
  • Suicoke's Fall/Winter '23 collection footwear
    Suicoke's FW23 Collection Can Stand the Rain (& Snow, Sleet, Etc...)
    • Sneakers
  • A photograph of Palace Skateboards & Carhartt WIP's Fall/Winter 2023 workwear collaboration
    Palace x Carhartt WIP Is Long Overdue
    • Style
  • Image on Highsnobiety
What To Read Next
  • satisfy our legacy
    Satisfy & Our Legacy Have Mastered Running Gear (Again)
    • Style
  • WSR main Feb week 5
    From Nike to Salomon, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • rassvet Julian Klincewicz
    RASSVET x Julian Klincewicz Turns Poetry Into Clothing
    • Style
  • best-stores-in-berlin
    A Guide to the Best Shopping in Berlin
    • Style
  • New Balance's 550 sneaker in spring 2024 colorways including patent leather & suede
    New Balance's 550 Sneaker Colorways Are Getting Crazy
    • Sneakers
  • Rick Owens' Fall/Winter 2024 womenswear collection at Paris Fashion Week
    Making a Monster at Rick Owens FW24 (EXCLUSIVE)
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.