Highsnobiety
Double Tap to Zoom

Pregnancy is no match for Rihanna. Between covering Vogue, winning the Met Gala without even showing up, and slaying the maternity fashion game, the Bad Gal stays booked and busy.

Now, she has another major achievement to add to her 2022 bingo card: opening six new brick-and-mortar Savage X Fenty stores.

Rih's lingerie brand will expand to Chicago, Illinois; Long Island, New York; Atlanta, Georgia; Detroit, Michigan; St. Louis, Missouri; and Newark, Delaware in the near future (exact opening dates TBD).

The announcement comes several months after news broke that Savage X Fenty would open a three-level store in Brooklyn, New York, just blocks away from the Barclays Center. The location has yet to debut, though Rihanna reportedly signed a 10-year lease on the space.

And in case you forgot — the lingerie giant already opened five stores earlier this year.

Clearly, the brand's brick-and-mortar strategy, a move first announced in January, is paying off. In fact, Savage X Fenty's IRL expansion begs the question: will other celebrity-owned lingerie-brands — looking at you, SKIMS — follow suit?

Currently, the Kim Kardashian-owned brand is exclusively sold online and at select Nordstrom locations. Given the shapewear boom, experimenting with IRL SKIMS stores at least seems like it would be a hit.

Kardashian-related musings aside, the Savage X Fenty empire is growing at breakneck speed (eleven stores in less than a year?!) Victoria's Secret is shaking.

We Recommend
  • New York's Infamous Clout Corridor Is No More. What's Next?
  • The Next Great Doubled-up sacai Nike Shoe Is a Wild Crossover Sneaker
  • Kiko Kostadinov's New ASICS Remix Workwear With Whimsy
  • Rihanna’s New Puma Shoe Gives the Speedcat a Run for Its Money
  • You've Never Heard of New York's Coolest New Fragrance Store (EXCLUSIVE)
What To Read Next
  • Nike's Premium Swooshless Jordan Sneaker Is Pure Quiet Luxury
  • From New Balance to Crocs, the Seven Best Sneakers to Cop Right Now
  • Handmade in Italy, a Once-Forgotten adidas Runner Goes Luxe
  • In Butter Yellow, Nike's Lowkey Fly Sneaker Looks Good Enough to Eat
  • Do You Want Your Air Force 1s With Python Skin or Pony Hair? Yes
  • Why the Long Face, CDG Play?