Canada Goose? More Like Canada Gilgeous-Alexander (EXCLUSIVE)
You can count on Shai Gilgeous-Alexander to sink three-pointers. You can also count on the Oklahoma City Thunder all-star to create clothes that he genuinely wants to wear. Gilgeous-Alexander's latest collaboration with Canada Goose, for instance, was conceived to slide "seamlessly" into his wardrobe.
Gilgeous-Alexander has been quietly cooking behind the scenes with Canada Goose for some time now, creating custom pieces not for public sale. The Shai Gilgeous-Alexander x Canada Goose Fall/Winter 2025 collab is his first time creating something for everyone.
The king of off-court 'fits did it big, going into the Canada Goose archives to unearth some rare pieces and reimagine them the SGA way.
"The more I explored the brand's history, the more hidden gems I found. Going from sketches to holding the final samples was a first for me," Gilgeous-Alexander tells Highsnobiety. "What made it special was being able to bring my own perspective to these pieces. We took unreleased designs and reimagined them through my lens. Seeing it all come to life was surreal."
It's a big picture distilled into a concise capsule.
Gilgeous-Alexander and Canada Goose created a black parka and baggy cargo trousers cut with a knee opening, accompanied by individually numbered vests offered in olive green and off-white hues, all fitted with military-grade MOLLE webbing that allow for customizable stashing and storage.
"We kept that cold-weather DNA but I also wanted versatility," Gilgeous-Alexander tells Highsnobiety. "The Isolation Vest works layered or solo, and the Fade Parka handles the weather but still looks good beyond winter. It's all about movement-ready versatility, just like my game and style."
In the campaign, which was shot in Gilgeous-Alexander's hometown of Toronto, the NBA player appears alongside brother Thomasi Gilgeous-Alexander, musician and streetwear it-guy Lil Yachty, and model Geovanny Caceres.
They're naturally all suited up in Gilgeous-Alexander's Canada Goose designs, as well as fresh flavors of Gilgeous-Alexander's signature Converse sneakers, the Shai 001.
"Being Canadian, especially growing up in Hamilton, [Canada Goose] was always around and something you were proud to wear. This is our third collab, but the first one fans can actually shop, which is exciting," says the HS cover alum. "The brand really represents that Canadian resilience and functionality I connect with, on and off the court."
It's all available October 7 on Canada Goose's website and it's all as suave as anything that Gilgeous-Alexander has ever worn. Except, this time, you can, too.
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