The resale market for fashion is extremely hot, and the RealReal has discovered a sweet formula to become a trusted and authoritative partner for buyers, resellers, and all those in between. "We are all about sustainability, extending the lifecycle of fashion, and giving your product new life," says Sean Conway, the RealReal's sneaker & streetwear valuation manager. "There will always be a second buyer ready to buy your items."

To ensure that every item that you sell or resell at the RealReal is 100% the real thing, a dedicated team of experts put each item through an authentication process to differentiate what's real from counterfeit, what's pristine from poor quality, and more. Highsnobiety took a trip to their NYC shop to catch up with Conway to get a deeper look at how each item gets authenticated and priced.

For authenticity, Conway looks at brand signifiers, interior tags, build, quality of materials, and more. For construction, he pays a closer attention to tearing, pealing, discoloration, cracking on prints, and other incidents during wear. After,  he classifies each garment under four conditions: pristine, excellent, very good, and good.

"Pristine" items are measured as deadstock, never worn, and brand new pieces. "Excellent" products are similar never worn items, but have no collateral like missing tags. "Very good" items are categorized as slight, faint wear, or lightly worn, while "good" pieces are moderate and noticeable wear.

To learn more about the RealReal's authentication process, watch Sean break down his formula in the video above.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.