Performance meets style in HOKA ONE ONE's latest collaboration, as the footwear and apparel brand has teamed up with Seoul-based fashion label thisisneverthat for an intriguing collaboration. Inspired by the intersection of streetwear and mountain-tech, the limited-edition collection is led by a reimagining of HOKA's beloved trail runner, the Speedgoat 4.

"Since thisisneverthat is a lifestyle brand, we felt like it was an incredible opportunity to work with a brand celebrated for functionality and performance," Jinwoo Park, Designer of Special Projects for thisisneverthat, tells Highsnobiety. "The Speedgoat 4 is just a great shoe. Both its striking lines and real-world performance capabilities are quintessentially HOKA, which made the collaboration process more interesting."

thisisneverthat didn't hold back when designing its own iteration of the Speedgoat 4, as the brand dressed the trail shoe in a risky, all-white upper. From there, blue accents were implemented, seemingly to celebrate HOKA's signature shade.

"When we select partners and collaborators, we want to ensure they share a similar approach," HOKA's Director of Product, Colin Ingram, adds. "thisisneverthat has a unique voice; they build premium products and they do it in a disruptive way. This complements our voice nicely, and this partnership helps celebrate what we both do best."

From a performance standpoint, the thisisneverthat x HOKA ONE ONE Speedgoat 4 is equipped with maximal cushioning of which HOKA is best known for, and a unique geometry for a smooth ride no matter the terrain. Multi-directional lugs and a Vibram MegaGrip outsole also aid in providing ample grip for bombing down the most rugged mountains.

"This was our first time working on a product that’s specifically focused on functionality. So, we did a lot of research and thought hard about what this collaboration means," Park says. "Overall, we’re happy with the turnout. It looks uniquely thisisneverthat."

In addition to the Speedgoat 4, the thisisneverthat x HOKA ONE ONE collaboration also includes a range of complementary apparel, designed and produced by thisisneverthat. The capsule consists of a wind-resistant hooded pullover, performance six-inch short, T-shirt, bucket hat, and performance crew sock, each made for performance, but more than stylish enough for everyday wear.

The collaboration with HOKA will likely lead thisisneverthat to explore more performance-minded design techniques going forward. Park tells Highsnobiety, "As we evolve as a brand, we’re putting more emphasis on the importance of functionality. We’ll continue to strive to make better products. We’re certain that continuous collaborations with brands like HOKA will help us with this mission."

The thisisneverthat x HOKA ONE ONE Speedgoat 4 ($160) — and accompanying apparel collection — will be available for pre-sale beginning Wednesday, March 17, before the full launch on March 18.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.

What To Read Next

  • Image on Highsnobiety

    Who Knew Mad Max's Grails Were Nike ISPA?

    Sneakers
  • Image on Highsnobiety

    Need For Speed: BAPE UK x Pagani

    Design
  • Canada Goose Parkas

    These Canada Goose Parkas Make Winter Quake in Its Boots

    Style
  • ssense winter sale

    10 Highlights to Shop in the SSENSE Winter Sale

    Style
  • Image on Highsnobiety

    Designer Julie Valuskova on the Future of Aimé Leon Dore Footwear

    Sneakers
  • Image on Highsnobiety

    ISPO & Highsnobiety Team Up To Explore the Future of Performance, Fashion & Culture

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.