Highsnobiety
Double Tap to Zoom

With Dunk-hype at an all-time high, Travis Scott has been giving his beloved silhouette a bit of a break. This weekend, for example, he slipped on a pair of the divisive COMME des GARÇONS PLAY x Converse 70s.

Your Highsnobiety privacy settings have blocked this Instagram post.

Over the past 12 years, the Comme des Garçons signature Play line’s heart logo has appeared across multiple Converse silhouettes. It's a common misconception that the PLAY design team simply added the red heart logo to the 2009 All Star when in fact they made a number of subtle changes, like stripping back the Chuck Taylor’s contrast stitching and omitting the Chuck Taylor logo to create a minimalistic sneaker that spotlighted the Filip Pagowski-designed red heart logo.

For their fourth collaboration, they borrowed design cues from their first collab to launch their hugely popular Chuck 70. The 2015 iteration became so popular it would be re-released each season afterward. Despite (or perhaps because of) its simplicity and recognizable design, the sneaker became associated with lazy collaborations of that period.

The oft-memed chucks have become the subject of ridicule in the intervening years, but if anyone has the influence to restore the “Heart Shoes” to greatness it's La Flame. Comments such as “Cdg converse finna go up,” and “watch everybody about to go get cdg chucks again” flooded Scott's Instagram post. Of course, Scott has proved that he can sell just about anything — but time will tell if we'll actually be seeing a CdG Chuck revival this summer.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

 

We Recommend
  • We Came, We Saw, We Flog Gnaw'd With Converse & Tyler, the Creator
    • Culture
    • sponsored
  • “Love, Chuck” Is An Ode to the OG Sole-Mate
    • Sneakers
    • sponsored
  • Converse's Chuck Taylors Turned Into Chunk-tastic Mary Jane Stompers
    • Sneakers
  • A Ma Maniére Has Done the Impossible: Converse Chuck Taylors With a Nike Swoosh
    • Sneakers
  • Converse Turned Grandma's Crochet Blankets Into Cozy Chuck Taylors, Literally
    • Sneakers
What To Read Next
  • The Fashion Files: Levi's®, Linen, and the Laws of Spring Style
  • A Great "Bred" Jordan Sneaker Is Born Again (& Short Again, Too)
  • Nike's Seoul-Inspired Jordan Sneaker Is Back & Legimately Better Than Before
  • This Is the Only T-Shirt That Matters Right Now
  • Pop Quiz: Are You Ready for Luxury Fashion's Class of 2026?
  • This Is What It Looks Like When One Converse Eats Another