comme des garcons play

2002

Paris, France and Tokyo, Japan

Rei Kawakubo

Adrian Joffe

$300 million (as part of COMME des GARÇONS)

COMME des GARÇONS PLAY with its iconic logo is arguably the most recognizable of the CdG empire’s many different diffusion lines. The beloved peeping heart image was designed by Polish artist Filip Pagowski, and the accessible PLAY line has amassed a huge fan-base since it was launched in 2002, making its wearer “instantly part of the cult Comme des Garçons club”.

Untied to any season, the youthful casual luxury brand includes T-shirts, logoed hoodies and accessories along with fragrances and has spawned several high-profile collaborations – most notably their ongoing series of Converse must-haves, along with BAPE, Nike, Jordan, Louis Vuitton and Matt Groening.

Early celebrity trailblazers including Justin Timberlake, Pharell Williams, Kanye West and Rihanna, PLAY is today COMME des GARÇONS best selling clothes line, which you can cop at Dover Street Market and Selfridges to name a few.