Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Travis Scott certainly lives up to his La Flame moniker in his new video for "Stop Trying to be God." The song, which serves as a standout track from the newly released Astroworld, has been treated to a fire visual directed by Dave Meyers.

Meyers, who has worked with the likes of Kendrick Lamar, Rihanna, and Missy Elliott, sees Scott engulfed in a spontaneous fire, at which point he morphs into a God-like figure. Elsewhere, partner Kylie Jenner also makes a guest appearance in a shimmering gold outfit.

Philip Bailey, James Blake, Kid Cudi and Stevie Wonder are all given credits for the song.

Check out the video above and let us know your thoughts below.

Next, watch Smokepurpp and Lil Pump's new video for "Nephew."

We Recommend
  • Wasn't Travis Scott's Erewhon Drink Inevitable?
    • Culture
  • From adidas to ASICS, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From ASICS to New Balance, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • A Young Designer Lands a Collab With Travis Scott's Cactus Jack. What Next?
    • Style
  • From ASICS to Saucony, Browse This Week’s Best Sneaker Releases
    • Sneakers
What To Read Next
  • Just When You Thought the Skate Loafer Couldn't Get Any Classier...
  • Up Close With Levi's Painfully High-End Line of Japanese Denim
  • The Company Behind Engineered Garments & NEEDLES Laces up a Brave New World
  • New Balance Made Its Own "Miu Miu" Shoe
  • A Charm-Covered Air Force 1 That Goes Full Miami Vice
  • What It Lacks in Scale, This Sportswear Company Makes up for in Freak