After revealing a full overview of their SS18 product offerings earlier, UNDEFEATED and BAPE now unveil the accompanying official lookbook featuring rapper, Ski Mask the Slump God.

Essentially highlighting the range of jackets, T-shirts, hoodies, and sweatpants, punctuated by the usage of the FIRST CAMO pattern and dual logo branding, the editorial is captured throughout various locations in New York City, juxtaposing the streetwear flair against urban and natural backdrops for a sense of contrast.

Availability for the entire collection begins on Saturday, March 3 at select BAPE stores in Japan, UNDEFEATED’s website and its flagship locations.

In other style news, Lacoste is replacing its logo to help save 10 endangered species.

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