Brand: Jordan Brand
Model: Air Jordan V
Key Features: The laceless shoes feature a white upper with purple accents on the tongue and midsole. Elsewhere, shoppers can find custom pink and yellow insoles while Jumpman Branding is located throughout.
Release Date: September 25
Buy: Nike and select Jordan Brand retailers TBC (see more retailers below)
Editor’s Notes: Jordan Brand is releasing its collaboration with The Fresh Prince of Bel Air’s leading man, Will Smith, today. The partnership sees the arrival of two limited edition sneakers, both of which take cues from the “Grape” Jordan V colorway, which Smith famously wore while playing a fictionalized version of himself in the ’90s sitcom.
To confirm the drop, the actor took to social media, parodying popular YouTube unboxing videos. Smith revealed two pairs of sneakers, starting with a laceless Air Jordan V with “West Philadelphia” detailing, plus a friends-and-family version done up in a gold colorway and limited to just 23 pairs.
In the run-up to Smith’s 50th birthday on September 25, fans were able to enter a competition at Omaze for a chance to take home one of the 23 friends-and-family pairs of Air Jordan Vs and spend the day with the Fresh Prince himself.
The white, laceless retail version will be released on Smith’s birthday at Nike and select Jordan Brand retailers.
Where to Buy
In other sneaker news, adidas confirms the summer release of the Pharrell Williams SOLARHU runner.
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