Eden, Utah, is a place of natural mountainous beauty, and in recent years it’s become home to an adventurous group of creatives, innovators, entrepreneurs and altruists. American heritage brand Woolrich ventured to the small spot north of Salt Lake City to shoot its SS17 collection campaign.

With more people beginning to re-engage with the great outdoors, Woolrich’s iconic Mountain Jacket was a focus for this season. The jacket first appeared on the market in the 1970s and was one of the first consumer outerwear pieces to utilize Gore-Tex. Its versatile, thin construction satisfied the outdoorsman as well as the more aesthetically driven customer.

The latest model honors the original by balancing functionality and style but is updated to meet contemporary expectations. The GTX Mountain Jacket is waterproof, breathable and designed for freedom of movement with support from specialized fabrics and a modern construction.

In the campaign, shot by Ryan Willms, the brand documented real Eden residents making positive, entrepreneurial changes in the area. Each individual represents a different element of the brand and the SS17 collection.

Find out more and shop the collection via Woolrich's website.

If you're looking for reliable footwear, check out Woolrich's new collection here.