AGR

Very few brands are brave enough to do color like Alicia Robinson’s AGR. Who told you that knitwear has to be boring?

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AGR is bringing new life to the realms of knitwear, turning beloved staples into must-have statement pieces. Clothing from the London-based designer, Alicia Robinson, is often dripping in color with a healthy mix of psychedelic palettes and neo-futuristic colorways. But the colors don’t stop there. AGR’s jackets, sweats, jeans, and shorts all share in this playful motif. Themes pull directly from Robinson’s carnival, raving, and festival experiences in the U.K. Regardless of what you decide to add into your rotation, AGR offers the wearer the opportunity to turn heads and quite literally brighten up the room.

Alicia Robinson is a Chelsea College of Art graduate who has cut her teeth at big-name brands such as YEEZY, A-COLD-WALL*, and Missoni. From designing an exclusive capsule collection for Nike to making handmade knits for Notting Hill Carnival, with each collection, Robinson finds new ways to fine-tune existing techniques but on her own colorful terms. At AGR, you might come across recycled denim, vivid tie-dye prints, pointelle lycra techniques, color-blocked cargo pants, and comfy, seasonless knits. It’s loud fashion done right, bending the tacky and the eye-watering into impossible-to-ignore ready-to-wear.