Braun reimagined what good product design could be — sleek, minimal, stylish, and boiling down to pure essential function. The brand’s approach to design is seen in the world's most iconic products, and a century after the brand’s founding, it remains as relevant today as 100 years ago thanks to products that are simple, useful, and built to last. The Braun x Highsnobiety collection serves to celebrate Braun’s longevity and the impact its designs continue to have on our culture. As Braun is best known for innovation pertaining to electric goods, our collaboration wouldn’t be complete without a selection of co-branded gadgets. The BC12 is a classic alarm clock characterized by its easy-to-read dial and featuring the brand’s iconic yellow second hand. To signal the collab, the device not only boasts the signature Braun logo, but it is marked with Highsnobiety branding as well.
Easy-to-read dial. Precision quartz movement. Crescendo beep alarm. Luminous tipped hands. Integrated foot snooze/light function. Snooze interval is five minutes.
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