Mario Testino and CÎROC have teamed up for the French vodka’s “CÎROC On Arrival” campaign.
CÎROC Ultra-Premium Vodka announces their latest campaign in collaboration with renowned fashion photographer Mario Testino. For “CÎROC on Arrival,” the Peruvian artist acted as Creative Director and hand-picked emerging talent to shoot across a series of images. The shots pay tribute to Slim Aarons’ iconic intimate style of photography, which captured the private, celebratory moments of the rich and famous throughout the ’50s, ’60s and ’70s.
The very first images feature British actor Sam Claflin shot at the London Edition Hotel while behind-the-scenes footage offers a look at how the magic is made. Following the launch in the English capital, the campaign skips over the pond down to Rio de Janeiro and then to Sölden in the Austrian Alps. A final pair of editorial shoots in Ibiza and Cape Town round off the global, 18-month collaboration, but not before Testino and Derek Zoolander meet for a final, celebratory drink to round off the CÎROC campaign.
Enjoy the first shots above before getting a taste of the forthcoming shots, below. Stay tuned for more over the coming months. For more information, visit CÎROC Ultra Premium Vodka and follow the campaign via #myarrival.
Please drink responsibly.
- Photography: Mario Testino for CÎROC Ultra-Premium Vodka