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In channelling the aesthetic of Gucci creative director Alessandro Michele, Gucci has launched an unconventional project titled “Gucci 4 Rooms,” where three innovative Japanese artists in Chiharu Shiota, Daito Manabe and Mr. as well as frequent Gucci collaborator Trouble Andrew were invited to conceive both real and virtual spaces expressing the nature and creative direction of Gucci.

Each room features a distinct theme unique to each artist; The Gucci Herbarium Room by Chiharu Shiota uses the House pattern of that name as inspiration, while the Gucci Words Room by Daito Manabe uses the lexicon that the Creative Director has created for inspiration. The third room, created by Mr. has been titled the “Gucci Garden Room”, and as its name suggests, features animals and plants from Gucci’s range of garden-inspired imagery. Trouble Andrew has additionally also developed a secret art installation for the project.

The spaces will launch in Toyko’s Gucci Ginza and Dover Street Market locations starting October 12 to October 24, but if you won’t be in Tokyo at the time of launch have no fear – the installation will also be making its way online as an interactive game.

Gucci 4 Rooms
Open to the public, free entrance
Date: Wednesday, October 12 to Sunday, Novebmer 27
Venues: Gucci Ginza seventh floor and Dover Street Market Ginza
Elephant Room at Dover Street Market: from Wednesday, October 12 to Monday, October 24.

Words by Marcus Cho
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