Where the runway meets the street

A few days ago, Gosha Rubchinskiy unveiled his FW17 collection in the Russian exclave of Kaliningrad. The show included a huge new collaboration with adidas Football — bound to be a smash hit — alongside Gosha’s usual Russian-inspired streetwear. Most notable, however, was the show’s soundtrack and casting. Gosha scoured Instagram for models from all over Russia — from Kaliningrad to Siberia — and each of them contributed to the show’s score, explaining their personal stories and what their dreams in life are.

Now, Rubchinskiy has unveiled the show’s official video, complete with subtitles explaining what each of his guys are saying. Watch the video above, and check out our detailed review of the show when you’re done.

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Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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