Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • I Regret to Inform You That a Sexy 'Squid Game' Costume Exists

  • A Brief Survey of Timothée's "Chala-meh" Style

  • G-SHOCK's New Watch Comes With Its Own Purse

  • Evgen Čopi Gorišek's 'Muscle Man' Is Nightmarish(ly Cool)

  • Horse Girl Autumn Welcomes a New Breed of Equine-Inspired Fashion

  • Keeping Up With the Reinvention of Kourtney Kardashian

  • Chloé's B Corp Certification Gets an A+ From Mother Nature

  • The Roaring 2020s Are Here, and So Is the Return of Maximalist Beauty

  • Megan Thee Stallion & Popeyes Are Giving Us Celebrity Fast Food Fatigue

  • Frédéric Malle's Synthetic Jungle Is an Olfactory Deepfake

  • Kering & Phaidon's New Design Book Is 'Woman Made'