Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Sadly, Fendi's New Peekaboo Isn’t Playing Games

  • JW Anderson's Landscape Collection Is Instant Serotonin

  • Moncler's Second Hiroshi Fujiwara Drop Is Puffer, But Make it Grunge

  • Richardson's Latest Drop Isn't Risqué But It Is Warm

  • The Reviews Are In — YEEZY x GAP's "Perfect Hoodie" Isn't Quite Perfect

  • Arca's Ray-Ban Aviators Give "Glam Doll Horror"

  • Kim Kardashian? Balenciaga Is the Real Star of This Week's 'SNL'

  • Rick Owens' New Geobaskets Are For Goth Babies Only

  • Marc Jacobs + 'The Virgin Suicides' = Heaven